In progress > pre-production and testing.
Interested in more specific information to see what we can do for your brand clothing?
Please contact us.
“ We’ve worked with Berna for more than 15 years. It’s not just her personality that makes working with her a pleasure. She combines her optimism and enthusiasm with professionalism and dedication. As an International Branding & Design Agency on major change programs for nationwide retailers, we’ve engaged her to help organizations to rethink their approach towards professional clothing of employees. One of the last projects we worked on together was the development of a new company clothing line for the Pearle Opticians Netherlands (part of GrandVision). In developing new concepts, she really takes the employees as a starting point in creating a new customer shopping experience. She really understands how clothes can give store employees more confidence to engage a broad range of customers. In the project for Pearle the new company clothing was the first step in a change program to create an upgrade and more contemporary shopping experience. Within a very short period of time she helped the marketing and sourcing team not only to create a new line, but also was pivotal to get a sample collection produced and set up a fashion show at the annual Pearle Store Convention. This is where her energy and network comes together to achieve the sheer impossible. The next step was setting up a sourcing and production collection with the purchase department. Clothing is expected to be rolled out in Q3-2020.
Other projects include clients like Wehkamp, Post NL, Plus supermarkets ”
— Theo Lindemann Brand Director, VBAT|Superunion Amsterdam
“ Working as a Cliënt Service Director at VBAT it’s my goal to find the best solutions for our clients. Working with subject experts over the years, like Berna, has helped us gain an independent voice on problemsolving matters as complex as designing company clothing. As Berna understands the very practical needs of the employees, she is definitely an asset as an objectieve and knowlegdeable voice in a boardroom. Always focussed on finding the best solutions for the clients brand perspective and the employers needs. Working with her on the Grand Vision - Pearl project has helped our client to get the best solution and transformed the employees to enthousiastic Brand Ambassadors wearing their new daily clothes with pride. ”
— Robbert Dickmann Client Service Director, VBAT|Superunion Amsterdam
project in progress
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