eyeAm all about color and creating


color expert since 1995

Our mission is to help companies understand the impact of color in every aspect of their business and apply it in their communication, design and innovation strategy. We coach companies to make the right color & design choices and create measurable results. It's time to take color seriously.

photo, eyeAm - James Turrell

why is color so important?

In 85% of all buying decisions, color is the dominant factor. Color impacts your company results every minute. Any communication or advertisement of your brand, product range or project uses color in a certain way. Our brain will subconsciously pick-up your message based on the visual components. The question is: is the right message conveyed? All our expertise is used to choose the right colors and create compelling designs, brands, packaging and ads that sell.

Photo eyeAm - 'Food for Thought' by Amma Baad, Biennale Venice 2017

some color background 

Two thirds of everything we process and remember is visual: light and shapes. Colors are wavelengths of light that have an enormous influence on us. They have a permanent impact on our daily lives, our state of mind, performance, hormonal state, metabolism and so much more. And still, color is one of the most neglected and underappreciated aspects in design & development, as well as in most creative education programs in the world.

We all understand that the right colors sell. But the right color for the right consumer in the right country sells even better. That is how our Color Experts use the ground-breaking Color Navigator System to eliminate any doubt. By making a clear color profile based on your market data and target audience, we are able to predict and map which colors will work. It especially makes communicating those choices across divisions absolutly more easy.

Photo eyeAm, 'Poured Lines and Puddle Paintings' by Ian Davenport, Biennale Venice 2017

meet our experts

Our color experts come from different disciplines and have very diverse backgrounds. By working and researching projects for our customers for over 20 years, we have gathered priceless color knowledge and data that we can share in every new project. We work on projects from our offices and studios, but can also work closely with your teams as a colleague on a semi-permanent basis. 

The institute closely works together with independent and international color experts as well as art institutes & universities, where the Color Navigator System is part of an educational or research program involving color. We invest heavily in offering support to the color and creative professionals of tomorrow. As a member of different international color associations, we believe sharing knowledge with other professionals is key! 

eyeAm a color navigator expert

With over 20 years of experience and an international team covering the most diverse color disciplines, we can say that we are true color addicts. The Color Research Center was founded in 1995 by Ing. Luc Van Renterghem. Together with his research team, Van Renterghem examined how our brain interacts with color. The patented Color Navigator System was born and the institute is considered an authority when it comes to color and neuropsychology.

Berna Hoonhout
Senior Color Expert
Retail & Brands