Atelier Vlisco
“ Berna worked on several retail projects for the Vlisco Group brands and in our co-operation within the Brand Marketing team she showed an unique combination of expertise and skills. Having full awareness of current trends and needs in retail, she knows to mix this knowledge with the brand’s specific needs in positioning – how we look - and commercial objectives – how we sell what in there - into full retail solutions. From making the starting points, first concept design, into finalizing this into a holistic retail concept, she is in control and knows how to supplement this with clear directions on execution, detailing, material and color, visual merchandise guidance, packaging, etc. Berna is very versatile and knows to connect internal needs with external expertise as well. She is a source of knowledge and has a huge network. She’s very valuable when change is needed. ”
Roger Gerards Creative Director at Vlisco Netherlands B.V.

eyeAm & Vlisco

Since 2009 eyeAm works together with the Vlisco Group for their 4 brands; Vlisco, Woodin, Uniwax, GTP. These projects have been very different in their outcome, what they have in common is the starting point the brand identity and the customer experience, which always stays central.

We work in Amstelveen, Helmond, Europe and on location with the various sales and brand organizations in West and Central Africa. eyeAm is in these projects, among other things, responsible for the retail and wholesale concept design briefs, design management, visual merchandise concepts, manuals and training courses, shop analyses and retail operation manuals.

Atelier Vlisco – showroom design & projectmanagement for Milano Fashion week 2014 & 2015
Atelier Vlisco – showroom design & projectmanagement for Milano Fashion week 2014 & 2015
Atelier Vlisco – showroom design & projectmanagement for Milano Fashion week 2014 & 2015
Atelier Vlisco – showroom design & projectmanagement for Milano Fashion week 2014 & 2015
Atelier Vlisco – showroom design & projectmanagement for Milano Fashion week 2014 & 2015
Atelier Vlisco – showroom design & projectmanagement for Milano Fashion week 2014 & 2015

eyeAm the window concept

Vlisco shop window concept brief - Accra Mall

eyeAm the in-store training

visual merchandise training store staff Ghana
visual merchandise training store staff Ghana
working on the spot installing in-store communication

eyeAm Open Market

realizing store build Open Market Benin – Ivory Coast
building and implementing Open market design
building and implementing Open market design
building and implementing Open market design
building and implementing Open market design
original status at the beginning

eyeAm Maison Vlisco

Vlisco concept brief & design management – retail stores, Maison Vlisco for African Market
West Hills Mall, Accra

eyeAm retail travel store

Vlisco concept brief & design management – retail travel store , Brussels Airport

eyeAm shop window furniture

Vlisco shop window furniture design and presentation concept

eyeAm visual merchandising manual

Vlisco visual merchandising manual
Vlisco visual merchandising manual
product presentation concept product photography
product presentation concept product photography