eyeAm all about creating and color


eyeAm helps companies visualizing a strong brand appearance. By listening thoroughly to who you are and what you need. We have deep understanding of your competitors, marketplace and commercial objectives. We design by re-approaching, analyzing, redefining and reorganizing. Establish an emotional connection with your consumers and creating sharable brand memories. Together we define relevant business concepts.

Because our clients have an unconventional brand approach our projects are very divers. They range from brand color audits, brand direction strategies to (retail) interior design. From visual merchandising concepts to practical visual merchandising manuals. From custom made furniture to retail pop up concepts and brand clothing. Always translating the brand values in everyday visual reality.

eyeAm Berna

Working as brand director at eyeAm with a background in fashion management and retail communication & presentation design, I approach projects with a sharp detailed eye and broad experience. My work is based on a combination of expertise and skills combined with a intuitive touch and a healthy dose of practical every day reality. Having full awareness of current trends and needs in the retail industry, I mix my knowledge of the brand’s specific needs in positioning commercial objectives, into full retail and/or wholesale solutions. Working very structured with a highly creative sense, which is very valuable when change is needed.

eyeAm for ..

More about Berna on Linkedin
Photo, Mireille van der Sluis

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eyeAm with clients

eyeAm collaborates closely with her clients who seek alternative solutions to highlight the brands personality to express a more unconventional and colorful approach tot the existing brand environment.

Current clients: AH to go - van Gogh museum Amsterdam, Amsterdam Marketing, Heineken, Pearle, Kraan Mode, CUBE retail, the Happy Chicken, Humphreys.