concept design shop window
“ With Berna we have implemented several initiatives to improve the look-and-feel in our shopping centers. Berna supported retailers with visual merchandising workshops and us with graphic solutions in our centers. I highly recommend Berna for her knowledge on visual merchandising, professional attitude and people skills. ”
Lizzie Saffrie Director Retail Operations

eyeAm Wereldhave

Wereldhave focuses on dominant midsized shopping centers in larger provincial cities in northwest continental Europe and sustainable offices in Paris. Wereldhave is responsible for the operations of 9 shopping centers throughout The Netherlands. Wereldhave's shopping centers in The Netherlands offer consumers 'convenient shopping'.

eyeAm the project

The shopping centers of Wereldhave in the Netherlands had several issues where we have helped out. One related to the improvement of the image of the shop of the tenants. Wereldhave has developed a retail support program in which oa. visual merchandising had a fixed value. Our training program consisted of a general brand and visual merchandising presentation organized in cooperation with the retailers associations. In addition we arranged for retailers the possibility to ask for an individual store scan and custom made advice regarding visual branding.

vm presentation at fair
vm presentation at fair
teaser booklet

Next to the training and custom made advice we developed for 3 of the 9 shopping centers a vacancy concept. The key to the success of this concept has been the collaboration with both Wereldhave, the retailers associations and local heroes and/or local cultural institutions.

By searching for solutions that are close to the visitors general interests the implementation was not only driven by commercialism but by a common interest; ensuring a viable and interesting shopping environment that also functions as a meeting place.

brand and visual merchandising presentation

eyeAm vacancy concepts

re-location concept with specific shop window design
re-location concept with specific shop window design
concept design eyeAm, illustrations Astrid Pijpelink - Maassluis
vacancy concept design Purmerend
vacancy concept design Purmerend
vacancy concept design Purmerend