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eyeAm Van Gogh

For the Van Gogh Museum eyeAm has designed, in collaboration with Retail is Detail, a traveling Cultural-Pop including sponsorship program. This with the aim of the American public's awareness of the masterpieces of Vincent van Gogh. Made possible because nine of his world famous works with the so-called Relievo-technique are carried out making this to show in shopping malls.



As from August 2018 this cultural pop up tour starts in which seven different leading U.S. shopping centers in seven different cities are visited. The kick-off will take place in the prestigious King of Prussia Mall in Philadelphia. And will then go on to the unique Short Hills Mall, New Jersey, where the presentation is opened on 1 december 2018.

concept & design eyeAm, operation and sponsorship Retail is Detail, realization Hypsos.


“ Berna is goed in staat om haar retailkennis en ervaring aan te wenden bij het ontwikkelen en vormgeven van nieuwe concepten. Door haar kennis draagt zij zorg voor werkbare concepten zonder daarbij concessies te doen aantrekkelijkheid. Zij weet zeer goed de wensen en doelen te vertalen in een concept, om vervolgens dankzij haar praktische kennis deze tot in detail (inclusief visual merchandising) te implementeren. ”
Ricardo van Dam Directeur Van Gogh Museum Enterprises B.V. bij Van Gogh Museum

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