The concept; the natural power of Van Holland is for a new furniture collection. We designed this entire brand identity including the logo, house style, the communication furniture, the store communication & the store presentation and sales tools. In addition, the product photography is also done by our team.
The result, design with a twist. In shaping the brand identity we have chosen to work with a photographic image brand: 'the cloud’ in addition to the corporate identity elements. This brand image strengthens the natural element of the brand ‘Van Holland' and at the same time gives a nod to the airy way of adding design to the domestic environment.