eyeAm the concept

The concept; the natural power of Van Holland is for a new furniture collection. We designed this entire brand identity including the logo, house style, the communication furniture, the store communication & the store presentation and sales tools. In addition, the product photography is also done by our team.

Test set new furniture collection
Communication furniture
Product communication

eyeAm the result

The result, design with a twist. In shaping the brand identity we have chosen to work with a photographic image brand: 'the cloud’ in addition to the corporate identity elements. This brand image strengthens the natural element of the brand ‘Van Holland' and at the same time gives a nod to the airy way of adding design to the domestic environment.

Operations manual